How to Become a Successful eBay Seller
Put a lot of time into crafting the title for the eBay auction. The title is critical for drawing in potential customers. A bad title can easily spell disaster for an auction, even if the rest of the listing is done well.
A good title will be very specific and broadcast to people exactly what the product is. Don’t be clever or cute. That’s not the purpose of a title. Let people know what your offering and capture their attention. That’s the goal of the title. Here are some power words that catch people’s attention when used in the title: rare, like new, new, secret, best value, vintage, unique, best-selling, top-selling, love, free, hard-to-find, awesome, sexy, unbelievable, super deal, unusual, best on eBay.
Always include a gallery photo of your item. The gallery photo option eBay offers is a great way to get your listing noticed. Many more people are willing to look at a picture than click on an auction. Once they see your picture and are enticed they’ll click through to see more. Having a picture of your product in plain site will greatly increase the number of people clicking on your auction. This spells more bids and higher final prices!
Consider adding voice and video to your listings. You can develop trust and rapport with a simple webcam and voice — just keep it personal and real. Highlight what YOU want the prospective buyer to see. Share details about the product that would otherwise go unnoticed in a flat photograph.
Use subtitles under your title. Subtitles are a great way to add extra attention-grabbing benefits. Remember, the key is to get a person’s attention. By adding compelling text in the form of a subtitle, you will greatly increase the attention-grabbing power of any auction. However, be sure that the item your selling is a high enough ticket item to warrant the extra cost. You wouldn’t want to use a bunch of fancy and expensive features if you’re selling a $3 item. But the subtitle option eBay offers is very important for higher priced items.