Can eBay's stock rebound
The stock is off nearly 70% since 2004.
However, investors got some good news July 22 when eBay’s earnings and revenue beat Wall Street’s expectations.
Analysts said the surprise results were the result of changes eBay (EBAY, Fortune 500) made in 2008 when it altered its listing fees to encourage fixed-price sales, revamped its ratings system to reward top sellers, and improved its search engine.
It looks like eBay’s turnaround plan is taking hold, but can the changes revive the auction giant for the long term? We asked two analysts for their take.