Archive for February, 2010

6 ways to define your target market

1. Put yourself in their shoes and think about their challenges. For example, I know some big issues for work-from-home mothers are a lack of time, and juggling work vs home. I know they don’t have time to attend 3 day workshops on home business development, which is why an online resource is a great [...]

Some Simple Ways To Attract New Clients

Do not shy away from your clients and simply ask them how they found out about your business. Better yet, if you are still employed, ask your clients how they found your company. Then use the information you have to start promoting your business. By asking, you will learn what worked to get clients to [...]

Effective service recovery strategies

1. Apology: A first person apology rather than a corporate apology, and one which also acknowledges that a failure has occurred.
2. Urgent reinstatement: Speed of action coupled with a ‘gallant attempt’ to put things right even if it is not possible to correct the situation.
3.  Empathy: A sincere expression of feeling for the customer’s plight.

8 ways to Make Customers Service Your Priority

1. Encourage referrals. Because your satisfied customers are usually much quieter than the unsatisfied ones, sometimes you have to give them an incentive to give you some praise. This is where your creativity comes in because you have to think of ways to have them great feedback or give you a testimonial you can use [...]

6 Ways to Build Rapport with a Potential Customer

In the modern working world, and especially in the realm of customer sales and service, there is no skill more effective for making the sale than the ability to quickly and effectively build rapport (an open dialogue based on trust) with your customer.
Many steps ahead of product/service belief, enthusiasm, and confidence, rapport-building is the essential [...]

Why We need a Contact Management System

1. Make a list of what you are trying to accomplish. For example: you may be trying to track contacts and leads, as well as keep track of your tasks for the day. Different contact managers and CRM packages offer different features.
2. Decide on what deployment option you need. Traditional Software vs. Web Based SaaS(software [...]

How to understand advertising effectively

Don’t expect that every advertising attempt will reach the masses. In most cases it is best to target one or two specific groups of people than it is to try and target all groups at once.

3 ways to Create a Solid Relationship With Your Customers

Tips:
Every good salesman (or woman) knows that building a good relationship with your customers is critical if you ever want to keep your customers (and your commission). Here are some steps to take to ensure a good, solid relationship.

What is the Affiliate Marketing?

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It can involve hosting links, banners, and product information on a website or blog and then getting paid a flat fee or percentage of a sale whenever [...]